NEW YORK, April 5, 2007 — Berkery, Noyes & Co., LLC, announced today that it represented Complete Healthcare Communications, Inc. (“CHC”), a leading medical communications agency that specializes in strategic publication planning, medical writing, and related marketing services in a transaction with MediMedia USA (“MMUSA”). Terms of the transaction, through which MMUSA takes a majority interest in the company were not disclosed.
“CHC is unique in the healthcare information market, and represents an ideal strategic fit with MediMedia,” said Tom O’Connor, the Berkery Noyes Managing Director who co-managed the transaction, with Jeff Smith, on behalf of CHC. “No industry is more information-dependent than healthcare, and the partnership between these two trusted brands creates a one-stop shop for pharma and medical suppliers who need to educate and communicate with their markets.”
Jeff Smith, Managing Director, added, “CHC’s outstanding management team, gold-standard service, and strong client relationships have found an excellent partner in MediMedia USA.” Bob Norris, who founded CHC in 1994, will continue as CEO & President of the business. “CHC is honored to become part of the MMUSA group,” said Bob Norris. “This ensures CHC the ability to continue to grow as a leader in strategic publication planning with the resources and depth that MMUSA adds. It will allow CHC to strengthen the depth and breadth of our publication planning services to our clients and make CHC an even more rewarding place to work.”
“We’re excited to add a leader in the key pharmaceutical communication area of publication planning to our portfolio of innovative, client focused, business units,” said Bill Mulderry, Group President of MediMedia USA’s Pharmaceutical Group. “CHC’s focus on combining the highest editorial quality, exceptional service and scientific integrity fits seamlessly with our overall growth philosophy.”
CHC’s current management team will continue to operate the Company and will maintain a significant minority stake in it. MediMedia USA is dedicated to educating healthcare providers and consumers about drugs, diseases, and therapies to help professionals practice better medicine and patients make more informed health decisions.
Berkery, Noyes & Co., LLC acted as exclusive financial advisor to Complete Healthcare Communications, Inc. Berkery Noyes has been involved with many of the most notable transactions in the healthcare, pharmaceutical tools and services, and medical marketing sectors involving both strategic and financial buyers and sellers. About Complete Healthcare CommunicationsAs CHC enters its 13th year of business, it is fulfilling its vision to become the finest strategic medical communications agency in the world. CHC is a recognized leader in the growing publication planning industry. This is proven by the number and length of many of the Company’s long-term relationships, some as old as CHC. Information about Complete Healthcare Communication is available at www.CHCinc.com
About MediMedia USA
MediMedia USA is dedicated to educating healthcare providers and consumers about drugs, diseases, and therapies to help professionals practice better medicine and patients make more informed health decisions. Its mission is to deliver timely, targeted healthcare information through the most efficient and appropriate channels. MediMedia USA is a portfolio company of Vestar Capital Partners. More information is available for MediMedia at www.medimedia.com and on Vestar Capital Partners at www.vestarcapital.com.