This group covers consumer software, e-commerce, personal beauty care and other consumer products, branded retail and apparel, food and beverage, and quick service restaurants.

Berkery Noyes Represents Pharos in its Acquisition by International Market Centers (“IMC”), a Portfolio Company of The Blackstone Group

January 15, 2020
Synopsis:
International Market Centers announced its launch of IMC_di, a wholly-owned, stand-alone, B2B e-commerce division, with the acquisition of Pharos (formerly a division of Whereoware). Pharos is an integrated sales, marketing and commissioning software tailor-made for the gift and home furnishings industry.
Pharos enables Vendors and their Sales Rep partners to modernize their business through easy-to-use and affordable e-commerce, marketing, and sales software. Pharos is a one-stop-shop for an impressive and effective online experience.
Buyer Parent: Blackstone Group LP
International Market Centers (IMC) is the world’s largest operator of premier showroom space for furniture, gift, home décor, rug, and apparel industries. IMC owns and operates nearly 20 million square feet of world-class exhibition space in High Point, N.C., Las Vegas and Atlanta.
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Includes transactions the team ran prior to joining Berkery Noyes.