Berkery Noyes, an independent middle market investment bank, today released its 2011 Year End Mergers and Acquisitions Trend Report for the Media & Marketing Industry. The report analyzes the sector for 2011 and compares it to similar activity in 2009 and 2010.

Full Year transaction volume increased 17 percent over 2010. Meanwhile, transaction value saw a gain of 47 percent over the last twelve months, from $38.51 billion to $54.70 billion. There were seven known deals valued over $1 billion. Their combined value, $17.1 billion, comprised 30.2 percent of total aggregate transaction value. Strategic buyers accounted for 88 percent of acquisitions.

Marketing was the segment with the largest rise in volume, experiencing a 31 percent improvement from 332 transactions in 2010 to 435 transactions in 2011.

The largest announced transaction for 2011 was West Australian Newspapers’ acquisition of Seven Media Group, a portfolio company of Kohlberg Kravis Roberts & Co., for $4.15 billion. The largest transaction monitored in this report, Comcast Corporation’s acquisition of NBC Universal for $22.85 billion, was announced in the Fourth Quarter of 2009 and closed in the First Quarter of 2011.

Publicis Groupe continued its expansion into growing regional markets. The most active acquirer by volume between 2009 and 2011 was Publicis Groupe, which made 39 transactions; 22 of them were announced or closed in 2011.

According to Berkery Noyes research, the median revenue multiple went from 1.5x to 1.9x in 2011. The median EBITDA multiple moved slightly from 10.4x to 10.6x, representing a 51 percent increase over 7.0x in 2009. Furthermore, the median revenue multiple for deals of $160 million and greater was 2.6x during this time period.

“The Media and Marketing Industry is continuing its strong recovery from a slow Fourth Quarter in 2010,” said Evan Klein, Managing Director at Berkery Noyes. “Marketing services and digital media companies have all benefited from a large increase in internet advertising revenues in 2011, and look to be promising segments for driving M&A activity.”

A copy of the 2011 YEAR END MEDIA & MARKETING INDUSTRY M&A TREND REPORT is available at the Berkery Noyes website.