2015-01-23 Marketing M&A Deal Value Triples in 2014

Marketing M&A deal value tripled in 2014, according to the 2014 M&A trend report by independent investment bank Berkery Noyes. Four of the industry’s top 10 highest-value deals were in the marketing segment last year, and each transaction was worth more than $2 billion. Only one deal generated this much value in 2013.