Q1 2013 Online & Mobile Industry Trends Report

The Online & Mobile Industry experienced a three percent increase in transaction volume over the past three months. Deal value declined 50 percent between Q4 2012 and Q1 2013, from $15.8 billion to $7.9 billion.

SaaS/ASP transaction volume improved 16 percent in Q1 2013, making it the segment with the largest quarter-to-quarter increase. athenahealth’s $214 million acquisition of Epocrates, a point of care medical application, was the second highest value transaction in the SaaS/ASP segment. It was also the largest mobile healthcare deal throughout the last five quarters.

Google’s acquisition of Channel Intelligence for $125 million was the largest E-Commerce transaction in Q1 2013. E-Commerce experienced a six percent volume increase during the past quarter. Aside from Q2 2012, which saw a 38 percent rise in volume, this was the segment’s strongest level of activity over the last 15 months.

M&A involving deals with a large mobile component rose 33 percent in Q1 2013. Mobile transactions by notable acquirers included Dropbox’s acquisition of email application Mailbox and Paypal’s acquisition of application developer Duff Research. Meanwhile, Yahoo! was the most active industry acquirer during the quarter with four deals. Three of these acquisitions were mobile related. Yahoo! acquired social news application Summly, as well as recommendation focused applications Alike and Jybe. In contrast, Yahoo! only made two mobile transactions last year, both of which occurred in Q4 2012.

Deal volume in the E-Marketing & Search segment, after remaining nearly constant during the prior two quarters, increased nine percent in Q1 2013. Along these lines, Twitter acquired BlueFin Labs, a social television analytics company, while Facebook acquired Atlas, an ad serving platform.