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Q1 2021 Online & Mobile Industry Trends
Online & Mobile transaction volume increased 16 percent over the past three months, from 801 to 928. This was its peak during the last five quarters. Deal value, after rising 70 percent in Q4 2020, declined 34 percent in Q1 2021, from $110.5 billion to $73.1 billion.
The SaaS & Cloud segment experienced a ten percent gain in volume during the quarter, which was its third consecutive quarterly improvement. In terms of value, each of the industry’s top three largest deals were SaaS & Cloud based. Along these lines were Optum’s announced merger with Change Healthcare Corporation, which provides data and analytics driven solutions to improve clinical, financial, and patient engagement outcomes in the U.S. healthcare system, for $13.4 billion; Okta’s announced acquisition of Auth0, an identity management platform, for $6.5 billion, and Thoma Bravo’s announced acquisition of Talend, a data integration and integrity company, for $2.5 billion.
Deal flow in the E-Marketing & Search segment increased 50 percent on a quarterly basis. The segment’s largest transaction in Q1 2021 was Magnite’s announced acquisition of SpotX, a video advertising platform that enables publishers to monetize content across desktop, mobile, and connected TV devices, for $1.2 billion.
As for other selected industry markets, volume in both the Communications and E-Commerce segments moved upward during the quarter. M&A activity in the Communications segment rose 15 percent and the number of transactions in the E-Commerce segment improved nine percent.
Meanwhile, volume in the industry’s mobile application sector underwent a three percent uptick over Q4 2020. The largest related deal in Q1 2021 was Electronic Arts’ announced acquisition of Glu Mobile, a developer and publisher of mobile games, for $1.9 billion.