New York, December 15, 2010 – Berkery Noyes announced today that the firm represented MedPage Today, LLC, in its sale to Everyday Health, Inc. Terms of the transaction, were not disclosed.
MedPage Today’s website, mobile applications, and partner site, KevinMD, one of the most widely read medical blogs, provide healthcare professionals with timely and actionable peer reviewed medical reporting and analysis. The quality of information produced by MedPage Today has led to a surge in traffic – since January 2010 visits to the site have increased 70%. Repeat usage and brand loyalty are strong as well, with more than 30% of users visiting the service multiple times each week.
“The purchase by Everyday Health of MedPage Today will enable Everyday Health to expand into the professional markets by acquiring a premier company in the professional space,” said Tom O’Connor, the Berkery Noyes Managing Director who managed the transaction on behalf of MedPage Today.
“The Medpage Today acquisition is an important step to becoming, not just the leader in consumer health, but in the professional marketplace as well,” said Benjamin Wolin, CEO and Co-Founder of Everyday Health. “Everyday Health excels at providing daily content to a wide consumer audience and MedPage Today’s daily, premium offering for healthcare professionals are a perfect match. Together, we will provide the best health information and tools to positively affect health outcomes.”
“Everyday Health has an unbelievable track record of success with their consumer health properties, and we are thrilled to join their stellar portfolio of world renowned brands,” stated MedPage Today CEO and Founder, Bob Stern. “With their guidance and expertise, our news organization will continue to grow, flourish and better serve even more healthcare professionals.”
Berkery Noyes has been involved with many of the most notable transactions in the healthcare/life science, technology and information sectors involving both financial and strategic buyers and sellers.
Berkery Noyes acted as MedPage Today’s exclusive financial advisor in its negotiations with Everyday Health.
About Berkery Noyes
Berkery Noyes provides strategic mergers and acquisitions transaction advisory services, financial consulting and strategic research to middle-market information, healthcare, technology, information and media companies in the United States and internationally. For more information, visit www.berkerynoyes.com.
About MedPage Today, Inc.
MedPage Today is a news organization serving healthcare professionals. The company’s daily, peer-reviewed news coverage delivered via the web and several mobile applications allows healthcare professionals to put breaking medical news into practice. MedPage Today also offers coverage of health conferences from around the world in almost any specialty, and physicians can access live video interviews and dialogues to encourage conversation and better health outcomes. MedPage Today investors include Milestone Venture Partners and SJF Ventures. More information is available about MedPage Today at www.medpagetoday.com.
About Everyday Health
Everyday Health portfolio includes well-recognized and trusted health brands, including www.EverydayHealth.com ; www.Carepages.com ; PDRHealth.com; www.WhatToExpect.com from the world-renowned pregnancy and parenting brand, What to Expect; and www.JillianMichaels.com , from Jillian Michaels, star of the hit NBC television show, “The Biggest Loser.” The portfolio now includes www.medpagetoday.com, a news organization serving healthcare professionals. Everyday Health was founded in 2002 by CEO, Ben Wolin, and President, Mike Keriakos.