2012-01-05 Media/Marketing M&As Surge, Publicis Leads The Pack

Paris-based Publicis Groupe, the parent of Digitas, Starcom MediaVest Group and Zenith Optimedia Group, was the “most active acquirer by volume” between 2009 and 2011, according to a year-end media and marketing industry mergers and acquisitions report released late Wednesday by investment bank Berkery Noyes.