NEW YORK — April 4, 2022 — Berkery Noyes, an independent mid-market investment bank, today released its Q1 2022 mergers and acquisitions trend report for the Media and Marketing Industry. The report analyzes M&A activity in the Media and Marketing Industry during Q1 2022 and compares it with the past four quarters.
Media & Marketing transaction volume improved 19 percent on a quarterly basis, from 228 to 272. Aggregate value rose from $13.4 billion to $127 billion. This was the peak for value during the last five quarters.
Of note, there were three deals in Q1 2022 with disclosed values that surpassed the $10 billion threshold, compared to none in Q4 2021. If the industry’s largest deal in Q1 2022 is excluded, value still more than quadrupled over the past three months.
M&A activity in the Entertainment segment gained 38 percent from Q4 2021 to Q1 2022. Transaction volume in the Marketing segment increased 28 percent in Q1 2022 over Q4 2021.
As for other sectors, the number of deals in both the B2B Publishing and Information and Consumer Publishing segments remained about constant during the quarter. The Internet Media segment saw an 11 percent volume decline on a quarter-to-quarter basis.
A copy of the MEDIA AND MARKETING INDUSTRY M&A REPORT FOR FIRST QUARTER 2022 is available at the Berkery Noyes website.