New York, NY – September 16, 2019 – Berkery Noyes is pleased to announce that it advised VisionPoint Marketing, an integrated marketing agency that helps colleges, universities and community colleges meet their admissions, branding, fundraising and communication goals, in its recapitalization with Capitala Group and Cascadily.
Based in Raleigh, North Carolina, VisionPoint builds brand awareness and increases student enrollment by connecting clients with their appropriate audience. The Company specializes in web design and development, search marketing including SEO and paid search, online advertising, social media, and more. Its diverse understanding of all marketing disciplines and ability to build consensus across scores of stakeholders enables the formation of deep, long-standing client relationships.
VisionPoint makes strategic decisions about where a client should invest their marketing budgets and across which marketing initiatives. The Company develops a thorough understanding of institutional goals and positioning to develop creative strategies that guide decisions and critical stages of information architecture, visual design, and content strategy. VisionPoint also provides intuitive reports that connect marketing platforms and student application/enrollment systems.
As students become increasingly price sensitive to rising cost trends, higher-ed institutions are in need of premium services delivering demonstrable results, ROI, and improved prospective student engagement.
Berkery Noyes served as the exclusive financial advisor to VisionPoint in this transaction.
About Berkery Noyes
Berkery Noyes is an independent investment bank that provides M&A advisory and financial consulting services to companies in the marketing, software, information, and technology industries. The firm offers skilled transaction management to publicly traded and privately held businesses and private equity groups in both sell-side and buy-side transactions. Berkery Noyes has managed over 500 transactions, ranging from several million to more than four billion dollars in value.
About VisionPoint Marketing
VisionPoint Marketing an integrated marketing agency that helps colleges, universities and community colleges meet their admissions, branding, fundraising and communication goals.
About Capitala Group
Capitala Group is an SEC-registered investment adviser that customizes financing solutions for lower middle-market companies and financial sponsors. Capitala has invested in over 150 companies since its inception in 1998 and seeks to partner with strong management teams to create value and achieve optimal outcomes for its investors.
About Cascadily LLC
Cascadily LLC is a private equity independent sponsor that invests in successful education-related businesses in the middle market.