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Full Year 2010 Online & Mobile Industry Trends
2010 Key Highlights
- The largest transaction in 2010 was KKR’s announced acquisition of Visma ASA, a subsidiary of HgCapital, for $1.90 billion.
- Google, Inc. was the most active online industry acquirer by volume, with 22 acquisitions: Widevine Technologies, Inc., Phonetic Arts, BlindType Inc., Plannr, SocialDeck Inc., Ångströ Inc., Like.com, Jambool, Inc., Slide, Inc., Metaweb Technologies, Inc., ITA Software, Invite Media, Inc., Ruba, Inc., SimplifyMedia, Global IP Solutions, LabPixies, Plink, Episodic Inc., DocVerse, reMail, Picnik, Inc. and Aardvark.
- There were 132 financially sponsored transactions with an aggregate value of $12.67 billion, representing 12 percent of the total volume and 21 percent of the total value, respectively.
2010 Key Trends
- Total transaction volume increased by 63 percent from 679 in 2009 to 1108 in 2010.
- Total transaction value in 2010 increased by 72 percent from $25.95 billion in 2009 to $44.61 billion in 2010.
- The segment with the largest increase in total transaction value in 2010 was SaaS/ASP with a 209 percent increase from $4.75 billion in 2009 to $14.71 billion in 2010.
M&A Market Overview
Berkery Noyes tracked 3340 transactions between 2007 and 2010 of which 1128 disclosed financial terms, and calculated the aggregate transaction value to be $127.94 billion. Based on known transaction values, we project values of 2212 undisclosed transactions to be $36.85 billion totaling $164.80 billion worth of transactions tracked over the past four years.
The largest transaction tracked by Berkery Noyes between 2007 and 2010 was Microsoft’s acquisition of aQuantive, Inc. for $5.96 billion, completed in August of 2007.
Based on volume, the most active market segment that Berkery Noyes tracked between 2007 and 2010 was SaaS/ASP with 884 transactions. Based on value, the most active market segment was E-Commerce with $46.30 billion worth of transactions.